Technology Acceptance among Fish Cracker’s Entrepreneurs in the East Coast Economic Region (ECER) Malaysia: A Preliminary Result

Abstract

Previous studies has stated that there are certain fish cracker’s entrepreneurs refused to use processing technology at their processing center due to lack of knowledge and limited access to finance. Hence, this preliminary study is conducted to discover the acceptance of technology among 30 fish cracker’s entrepreneurs in Tumpat, Kelantan. From the findings, it is confirmed that fish cracker’s entrepreneur have an interest to employ processing technology at their processing center and they give positive feedback on fish cracker’s processing technology. However, majority of them are not afford to have it for the goodness of their business production. Hence, high cost for fish cracker’s processing technology has become the main barrier among fish cracker’s entrepreneurs in Tumpat, Kelantan.