Abstract
Discourse of the powerful is normally characterised as hegemonic since it lacks, whether consciously or unconsciously, familiarity of historical events and intrinsic knowledge of culture. President Trump’s disregard for or over-simplification of the complexities of Middle Eastern cultures in particular, their history, politics, and political geography, his belligerent and rapacious entrepreneurial rhetoric, his authoritarian stance on many global issues combined with the superficial allure of his ‘common man’ persona, and his hegemonising of many of the world’s nations make him the antithesis of the conventional politician. The process of technologization of Donald Trump’s discourse that has been influencing the discursive practices surrounding Middle East politics and American foreign policy has given rise to a type of discourse that is unprecedented in modern time American presidencies, a discourse rooted in threat, disregard, and humiliation. Trump’s disrespect to heads of states entails disrespect of their people, history, and culture, and this is prevalent in almost all his speeches. This paper focuses primarily on Trump’s rhetorical styles in his 28th September 2018 address to the UN, the May 14th 2018 address on the U.S. Embassy move from Tel Aviv to Jerusalem, and finally the April 13th 2018 address on the Syrian airstrikes.
Highlights
Control and hegemony are a powerful discursive tool in the globalisation process of the new world
The process of technologization of Donald Trump’s discourse that has been influencing the discursive practices surrounding Middle East politics and American foreign policy has given rise to a type of discourse that is unprecedented in modern time American presidencies, a discourse rooted in threat, disregard, and humiliation
Technologization of discourse is a means of creating hegemony by consensus
Summary
Control and hegemony are a powerful discursive tool in the globalisation process of the new world. Technologization of discourse is a means of creating hegemony by consensus Through this process, discourse technologists (the elites) redesign diverse types of discourses and work processes, turning them into actual representations of consensual praxis. Discourse technologists (the elites) redesign diverse types of discourses and work processes, turning them into actual representations of consensual praxis In order for these foreign newly encroached-in discursive practices to find circulation and public support, they require the initiation and the financial and moral support of the powerful people in the society. The world itself and events cannot always be clearly or adequately expressed by language since the world is something and language is something else. This may include but not limited to linguistic structure and linguistic play and tensions. Do the unhuman properties of language-use give a person the license to be non-human, unethical, peevish, disrespectful, deceptive, officious, and humiliating?
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