Abstract
Lack of consumer trust in e-commerce merchants, e-commerce technology, and the social, financial and legal infrastructures of the e-commerce environment, poses a major challenge to the large-scale uptake of business to consumer e-commerce. Most traditional cues for assessing trust in the physical world are not available online. This paper gives an overview of some of the work being done to devise alternative methods for assessing, communicating and establishing trust in this environment. Examples are drawn from a wide range of disciplines including human–computer interaction, usability, marketing, information technology, mathematics, linguistics and law. Industry, self-regulatory and government initiatives aimed at building consumer trust and confidence in e-commerce are also discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
