Abstract
Product development decisions are a great management challenge, especially in a turbulent business environment. Management is forced to make decisions before they have essential information on markets and technologies. This study analyses how Information and Communication Technology (ICT) companies cope with the uncertainty and challenges caused by the changing environment, focusing particularly on the role of Verification and Validation (V&V) activities. This article highlights that when properly conducted, V&V can aid in providing required information and help obtain a more profound understanding during the early part of product development. The study covers three company types: companies with their own products, Original Equipment Manufacturers (OEMs) and subcontractors.
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