Abstract

The purpose of ‘Technological rabbits and communication turtles’ is to place the subject of commercial and scholarly publishing in a larger historical and philosophical context; one that takes seriously differential frames of everyday operations and also long term values being serviced. The dramatic changes in electronic information processing have created new fields of communication as an empirical science. Its successes cannot be disputed. At the same time, concerns over the legacy of publishing itself, its higher moral aims that date back to the development of language as such, has been opened to new scrutiny. Issues of judging, evaluating, and generalizing, have been opened to scrutiny. This essay argues that both empirical research and ethical theory are needed in an open society. Public policy and common interests are best served by exploring how technology and morality intersect. In sum, rabbits and turtles each have a right to live in the animal kingdom, and no less, in the human realm of that kingdom as well.

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