Abstract
The article discusses technological as well marketing trends that allow to predict the development in the world. The aim of the work is to analyze progress in IT, how important are Social Media, to analyze the impact of GENERATION Z for employment. The logical chain of global trends that are popular in the world, the leadership positions of millenials is investigated. The conclusion is made about the importance of post-millenials - The younger generation will soon become your main target audience. The use of trends and targeting should start now.
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