Technological Innovation and Management Skills: Case Study of the Museo Archeologico di Napoli

Filomena Izzo

doi:10.5539/ibr.v10n8p44

Abstract

The aim of this article is to contribute to the debate on how management positions in museums can contribute in successfully implementing technological innovations within a museum. The results of a case study on the - Museo Archeologico Nazionale di Napoli (MANN) – which covers the theme of transferrable skills of a museum director for the successful implementation of technological innovations to improve the service the museum offers to the benefit of the public.

Highlights

Starting from the nineties the museum sector has seen numerous changes that have made it considerably more complex
A recent survey on strategies implemented in major museums worldwide with regard to the digitization proce ss, the use of these instruments and the reassessment of websites carried out by Axiell in 2016 for the Museums and the Web Conference shows that the use of integrated ICT applications had a significant impact on the public: 48% of the museums saw an increase in physical visits, 50% saw an increase in the number of visits to their websites, and 82.3% of the museums recorded an increase of social media visitors
The Museum is a museum site, it has a Restoration Laboratory, a Library and the Historical Archives that represent, for their scientific contribution, works of excellence on an international scale

Summary

Introduction

Starting from the nineties the museum sector has seen numerous changes that have made it considerably more complex. A recent survey on strategies implemented in major museums worldwide with regard to the digitization proce ss, the use of these instruments and the reassessment of websites carried out by Axiell in 2016 for the Museums and the Web Conference shows that the use of integrated ICT applications had a significant impact on the public: 48% of the museums saw an increase in physical visits, 50% saw an increase in the number of visits to their websites, and 82.3% of the museums recorded an increase of social media visitors Museums could increase their competitive advantage over their direct competitors by improving the quality of the visit experience. The importance of digital communication for cultural institutions is clear, but what are the factors that can contribute in successfully implementing technological innovations within a museum?

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Results

Conclusion