Abstract
Coopetition is still a relatively new perspective and paradigm for considering relationships between networks, firms and organizations, and business units. The literature on coopetition focuses on developing several alternative perspectives of coopetition. Integrating theories on coopetition is an essential challenge for scholars of management and marketing. However, one possibility to challenge the contemporary field of coopetition is to introduce new topical themes of business and society and test their relationships with coopetition perspectives. The authors consider one technical disruption—self-driving cars—and its collaboration networks related to coopetition perspectives. Outcomes show the importance of lead users of this disruptive technology. Furthermore, coopetition, and especially competitive networks, seems to be an important strategy for developing new disruptive technologies according to the needs of markets.
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