Abstract

Indian cinema has grown as a powerful medium of communication in India and all over the world. It has grown immensely technologically over a period of time. This technological advancement has changed the theatrical experience of masses moving towards digital from celluloid. There is a lot of confusion among the masses about the technological advancements that are taking place in the Indian cinema these days especially in literary form: conceptualization of celluloid & digital film making technologies. People are not aware of the basic facts of celluloid or single screen cinema and digital or electronic cinema. Many researches have been done about the marketing strategies of Indian cinema but technological facet is still untouched. To explore the technological up-gradation and changes in Indian cinema this researcher paper tries to summarize the basic traits of both the technologies which will help in knowing the technological advancements in a better and conceptual way.

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