Abstract
Why are there so many nature metaphors – clouds, rivers, streams, viruses, and bugs – in the language of the internet? Why do we adorn our screens with exotic images of forests, waterfalls, animals and beaches? In Technobiophilia: Nature and Cyberspace, Sue Thomas interrogates the prevalence online of nature-derived metaphors and imagery and comes to a surprising conclusion. The root of this trend, she believes, lies in biophilia, defined by biologist E.O. Wilson as ‘the innate attraction to life and lifelike processes’. In this wide-ranging transdisciplinary study she explores the strong thread of biophilia which runs through our online lives, a phenomenon she calls ‘technobiophilia’, or, the ‘innate attraction to life and lifelike processes as they appear in technology’. The restorative qualities of biophilia can alleviate mental fatigue and enhance our capacity for directed attention, soothing our connected minds and easing our relationship with computers. Technobiophilia: Nature and Cyberspace offers
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