Abstract
The aesthetic aspects of industrial designing are considered. The history and typology of the high-voltage power line kinds are given. The definitions of the design of power line supports and its manifestations in art and mass culture are analyzed. The first and second order design aesthetic component is developed. The power line design cultural aspects have not been fully understood as yet. The power line design also has an influence on socio-cultural life, thereby manifesting itself in the occurrence of new forms of subcultures. Modern power line decorations are a prospect for the development of the suburban landscape and serve as an important element in the image-market formation of energy operators.
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