Abstract

Developments in immersive technologies has led to the emergence of immersive analytics. Immersive analytics takes data visualisation beyond the traditional 2D displays. At the same time, data storytelling has become a prevalent method for communicating data. Combining both data storytelling and immersive analytics gives rise to “immersive data storytelling”. Immersive data storytelling refers to telling visually compelling data stories in an immersive environment such as as virtual reality, augmented reality, mixed reality and 360 videos. Currently, immersive data storytelling is under-explored from an academic stand point. The research presented here aims to develop techniques and guidelines for effective data storytelling in various immersive environments.

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