Abstract
To a large extent, proposals determine the success of a firm doing contracted work in the electronics industry. Because of the short time schedules allowed for the preparation of most proposals, it is difficult for a firm to produce material of the quality it would like. By first reviewing the processes involved in proposal preparation, it is concluded that greater preparation time is afforded through establishing time schedules, responsibilities, and over-all policy in advance. Comparisons of the proposal to other advertising media are made, resulting in the general conclusion that factors other than engineering merit help to determine proposal effectiveness. These factors are then discussed along with budgetary restrictions.
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