Abstract
The provincial rural tourism in Zhejiang is still on a developing and lifting stage. There are also many problems which need to carry on technological innovation. The article mainly studies technical innovation on rural tourism, taking Baisha village as a typical case and conducts a in-depth investigation on the three aspects of rural tourism technical innovation, namely, products innovation, management and service innovation, and marketing innovation. After that, the author proposes some counter measures to provide references to develop rural tourism in other similar areas.
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