Abstract
The media and communication political economics approach examines the production, distribution, and consumption of resources, especially communication resources while the commodity-form is the capitalistic economics approach in a society. A commodity is a good that is traded for a certain amount of money. Google is a profit-driven business, therefore understanding how Google's commodities production, distribution, and consumption processes of communication operations are critical. Yet, comprehensive study of Google's growth, success and capital accumulation process seems to be missing. Hence, adopting a qualitative approach with in-depth literature review and content analysis this case study is of Google's normative aspects, whether it is "good" or not. Critical theorists do not make the moral demand and stand on normative judgement. This implies that a critical study of Google goes beyond moral censure or moral celebration. Thus the objective herein is to contribute to contextualizing normative issues concerning Google in the political economy of modern society.
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