Abstract
The emergence of Internet-distributed television services such as Netflix has led viewers and legacy television companies to rethink the norms of television. Internet distribution is often presumed as the source of Netflix’s market differentiation, but the contemporary competitive field has simultaneously been adjusted by shifts in revenue model and ownership regulations. This article examines the multiple shifts in the US television industry to illustrate how adjustments in the underlying financing practices of series production and revenue sources also structure the multiplatform environment. Distribution technology is not reshaping the boundaries and norms of television texts and industries alone, but adjustments to industrial practices such as financing must also be examined. Comparison of the financing practices of subscriber-funded, linear, HBO, and nonlinear Netflix ground the analysis.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
