TEAMWORK: TOURISM AND SPORT SERVICE ADVERTISING CREATION ASPECTS

Abstract

Relevance and novelty. Teams are now everywhere, in many areas of science, work and the arts – teams predominate in aviation, the military, business, space, academia and healthcare. In today’s competitive job market, good teamwork skills are an essential requirement for many jobs, from academic work to industry, healthcare, sports and tourism organizations, and more. Scientists have been writing about teamwork and researching its benefits for many decades, it is not a short-term process, but it is still heavily researched. Teams are now everywhere, in many areas of science, work and the arts – teams predominate in aviation, the military, business, space, academia and healthcare. Teamwork is an advantage for the organization, as productivity increases, activities become better, employees – team members – can be more exposed, and the organization can adapt more easily to change. The main goal of every organization is to get the highest possible profit, to occupy the largest possible market share or to provide the best possible services. Aspects of teamwork were analyzed by Lithuanian researchers Gražulis (2014), Marmienė et al. (2015), Dromantas (2008). (2014), Dromantas and Merkys (2004), Grigonienė (2017), Basevičiūtė (2020), Genutienė (2022) and others. And foreign researchers: Driskell, Salas Driskell (2018), Prada, Mareque & Pino-Juste (2022), Davidson & Sanderson (2022), Godin et al. (2017) and others. In sports and tourism organizations, a trend is increasingly being used to address important issues, whether for the implementation of projects, not by individuals but by their teams. The result of the activities of a group of people, rather than the individual, is becoming increasingly important as the need for group decisions increases (Seilius, (2000). Teamwork is an advantage for the organization, as productivity increases, activities become better, employees – team members – can be more exposed, and the organization can adapt more easily to change. A well-functioning team is more than a group and more than the sum of its individuals (Szalados, 2021). Ability to adapt and knowledge of teamwork methods, ensures the efficiency of sports and tourism organizations and adaptation to the changing needs of society. Dromantas (2008). explains that human resources and teamwork are the main drivers of an organization. It can be said that human resources are a key factor in the success of an organization, achieving the set goals, they create greater added value for the organization. One of the methods for the competitiveness and efficiency of an organization is teamwork. Researchers have been writing and researching the benefits of teamwork in sports and tourism organizations for many decades, it is not a short-term process, but it is still heavily researched. Advertising contributes to the change of such processes. Advertising creativity has been studied by Raghavan, Cafeo (2009), but these authors have only provided guidance on how to measure advertising creativity. Haberland, Dacin (1992). Mercanti-Guerin (2008) have examined the creativity of television advertising. However, no one has examined the creativity of print advertising and has not tried to assess it from the point of view of the organization of sports and tourism, but only provided general recommendations. Scientific problem. How is teamwork understood: in terms of creating advertising for tourism and sports services? The aim of the article. Reveal teamwork in the aspect of creating advertising for tourism and sports services. Object: teamwork in the development of service advertising. Tasks.Peculiarities of human resource management in a modern organization are revealed. Discuss teamwork and the organizational climate. To reveal the concepts of advertising in sports and tourism organizations. Methods: analysis, systematization, and interpretation of scientific literature.