Teaching voters new tricks: The effect of partisan absentee vote-by-mail get-out-the-vote efforts

Abstract

In the last few years policy innovators have implemented a variety of new voting reforms aimed at increasing the ways voters can cast their ballot and with it voter turnout. While these efforts have largely suggested that the net effect of these reforms has been minimal, scholars have not analyzed the effectiveness of the use of these methods by partisan campaigns to increase targeted turnout or to change the methods voters use to cast their ballot. In collaboration with a state party organization, I examine the effect of a partisan get-out-the-vote effort using an absentee vote-by-mail push. I find that these get-out-the-vote efforts to target voters using absentee ballot request forms are effective at shifting more voters to vote absentee. However, while pushing absentee vote-by-mail balloting may bank votes for a campaign before Election Day, the overall effect of partisan campaigns’ use of absentee ballot efforts to increase turnout appears limited.