TEACHING THE DISCIPLINE "BUSINESS ENGLISH" TO STUDENTS OF TOURISM SPECIALTIES IN THE FRAME OF LEXICAL APPROACH

Abstract

The article under consideration deals with the urgent issue related to the methodological improvements and modernization of the foreign language teaching process at universities. In particular, the survey was dedicated to the description of the lexical approach and underlining its main features. The main reason for choosing was determined with the fact that business meetings, exhibitions, conferences, symposia, working with tourists as guides, managers and animators in hotels, recreation centers and sanatoriums require employees in tourism industry not only general and specialized knowledge, professional literacy, but also the ability to organize and communicate effectively on multiple topics.The primary purpose of research of this article is to find out the intrinsic characteristics and principles of the lexical approach application in the modern educational process alongside with presenting practical lexical approach activities based on mastering business vocabulary.Theoretical results of the investigation revealed two principles, such as: Grammaticalized Lexis and Collocation in Action. We made a conclusion that lexis is central in creating meaning, but grammar plays a subservient managerial role.The second part of the survey was connected with the activities that realized the lexical approach in practice. The common goals of them were to enrich the students’ vocabulary and create the special environment for mastering and improving lexical units through different communicative contexts. The practical results were realized by means of the analysis of the multiple activities: "Reading the Story "Away Day", "Climate Change", "Advertising Vocabulary", "Business Acronyms", "Graphs – Charts" and "Transitional Phrases".Finally, we concluded that the lexical approach allows students to indivisibly pay attention to the form, content and function of the grammatical phenomenon in the language being studied.In our view it is not possible, or even desirable, to attempt to teach an unlimited number of lexis. Nevertheless, it is beneficial for language learners to gain exposure to lexical units and to gain experience in analyzing them in order to begin the process of internalization. We believe, that encouraging learners to notice language is central to any methodology connected to a lexical view of language.