Abstract
Using cases in marketing classes is a commonly accepted pedagogy. Yet, very few professors receive much training about how to prepare for and teach a case. Many of us learn only through hard experience, mistakes and sometimes just plain luck. This paper presents the innovative technique of using a case about case teaching to demonstrate how professors should plan for and prepare to lead a case discussion. The paper is also designed in such a way that it could be used as a lesson plan for a faculty workshop on teaching cases.
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