Abstract
In an increasingly fragmented media landscape where “narrowcasting” is more often the norm, it is important to teach today's students how to best understand and serve niche audiences. This case study of a Spanish language radio newscast examines student-reported learning and content outcomes, to demonstrate the value of this type of experiential learning about niche audiences. Among the findings, students reported a heightened sense of awareness of topics that are relevant and suitable for their niche audience, and commented on the experiences or tools that best helped them to understand their audience and how to best serve these listeners.
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