Abstract
As the core link of film and television advertising production, the efficiency and quality of film and television advertising editing directly affect the communication effect of advertising.Traditional teaching focuses on technical operation and aesthetic training, ignoring the intuitive idea, the diversification of material sources and the efficient performance of special effects.AIGC technology can realize the instant visual preview of creative scripts, greatly enrich the source channels of materials, provide efficient and convenient special effects production tools, and inject unprecedented vitality and possibility into teaching practice.The application of this technology not only significantly improves the teaching efficiency and the artistic level of the works,but also greatly broadens the students' knowledge vision and promotes the film and television advertising editing education to be more intuitive, diversified and efficient.
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