Abstract
Technologists and non-technologists have different perspectives that complicate their understanding of innovation. The taste and smell of Scotch Whisky is offered as a sensual experience (smell and/or taste) to assist people in gaining an understanding and appreciation of how process innovation leads to and is intertwined with product innovation for foods, chemical and engineered materials. The contribution of this paper is to demonstrate how to enhance learning and understanding about innovation through a straightforward exercise in experiential learning.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
