Abstract
This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.
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