Teaching Hospitality and Tourism Management

Abstract

ABSTRACT Successful teaching is the provision of a learning experience that is accessible to all students regardless of their individually favored learning preferences or styles. Learning styles are concerned with a number of heterogeneous issues involving cognition, conceptualization, affect and behavior. They are also related to the way the learner's brain operates. This paper presents the application of McCarthy's 4MAT model which enables the educator to design a lecture in a bal-Alexandros Paraskevas is Senior Lecturer in Operations Management, Department of Hospitality, Leisure and Tourism Management Business School, Oxford Brookes University, Headington Campus, Oxford OX3 0BP, United Kingdom (E-mail: aparaskevas@brookes.ac.uk). anced manner giving the students the opportunity to learn in their preferable way, stimulating both their brain hemispheres, helping them acquire the ability to strengthen weaker areas of their learning process and adapt to other learning styles. Two practical teaching applications in two different universities are presented. Implications of this approach to teaching in hospitality and tourism and suggestions for further research are provided.