Teaching Creativity in the Context of a Business School

Abstract

This paper discusses the teaching of creative skills to students who are primarily based within the discipline of business and management. The paper first reviews the way that students have been conventionally taught in the “art school” system in the UK, expanding on the theoretical frameworks that underpin this approach. This is then contrasted with the conventional academic approach found in Business Schools. Finally, an account is given of how a module influenced by the art school atelier system has been developed that bridges this gap, explaining how the module is taught in a business school context, and reflecting on the experiences of the staff and students who take part in the module.