Abstract
The effects of media on the social behavior of young children is a topic to be treated seriously. Much of the literature has focused on negative outcomes. Little attention has been given to the intentional steps by which producers of children’s television can bring about positive social outcomes. The work of Stein and her associates is an exception (see Stein, 1972; Stein, Friedrich, & Vondracek, undated). It is not enough that we concern ourselves with reducing undesirable effects of television (e.g., removing the violence from Saturday morning cartoons). The means must be found to enhance desirable effects (e.g., positive forms of socialization). By defining and teaching social goals and measuring the results,Sesame Street has taken an important step in this direction.
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