Abstract
ABSTRACT Marketing students must be able to take knowledge learned in previous courses and apply it to real-world problems if they are to succeed in the business world. These problems often are complex and require higher-order thinking. Furthermore, employers often claim students are lacking in critical thinking capability. However, critical thinking is only one step on the ladder of cognitive skills. Using the marketing research course as an example, this research illustrates how students can be led through the process of metacognition, thinking about their thoughts, to structure their thinking and prepare for their future roles in society. Parlaying the benefits of metacognition can afford instructors the opportunity to lead students through higher-order thinking that integrates class work in a non-intimidating way.
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