Teacher success in context of modern principles of Russian higher education

Abstract

The problems of new media in the mass communication system are becoming more and more urgent today due to the fact that the established discourse about the media and the familiar language of their description no longer cope with their functions. The emergence of new media is a consequence of widespread digitalization. The significance of the research in the raised issues lies in the fact that the characteristics of new media are considered in detail, terms that were not previously correlated with the theory of communication are given. It is emphasized that today the philosophical and cultural foundations of the phenomenon of new media are insufficiently reflected, although they are of great interest from the point of view of the key turning points of modern society. The article presents a literary review, an interpretation of the basic concepts is given, the theoretical and methodological base is clarified, the most striking characteristics of new media are highlighted and analyzed. Seven basic characteristics of new media are considered, which not only give an idea of the specifics of the subject under study, but also represent its significant differences from the general concept of «media» in the culture of mass communications. Taking into account the attempt to deepen the understanding of the subject of the study, it is summarized that new media constantly and daily limit and redefine the identity and common features of digital communities, as well as user relationships within them, which in turn changes social and cultural interactions. The author emphasizes that if researchers use the term new media only as well-established and intuitive, without seeing the need to describe its characteristics, then there is a danger of reducing the research search to a superficial perception of changes in the culture of mass communications, while missing important empirical information. The results obtained contribute to the development of the theory of culture of mass communication and have scientific and practical significance for the ideological, educational and cultural spheres of society.