Abstract
The purpose of this study is the development of a qualitative evaluation of a teacher as a media figure in modern higher education within the framework of a competence-based approach. The leading approach in this study involves a combination of a systemic analysis of the issues of evaluating the competence of modern teachers in the higher education system with an analytical study of various aspects of modern media education. The results of this study lie in the identification of the primary models of media education for their further inclusion in the educational process, for the development of the necessary teacher’s competences as a media figure in the modern higher education. The practical value of this study lies in the possibility of practical application of its results to develop an objective outlook on the evaluation of the teacher’s role and functions as a media figure in modern higher education within the framework of a competence-based approach to the development of this evaluation.
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