Abstract
This study identified the impact between small and medium-sized enterprises' trade technical barrier (TBT) response strategies and competitive strategies. The results of this study are summarized as follows. First, as a result of conducting multiple regression analysis to verify the impact of TBT response strategy and competitive strategy, the decline factor and corporate will factor had a statistically significant impact, and the relationship between competitive strategy and export performance had a statistically significant impact. It was found to have an effect. Among the TBT response strategies, it was found that system factors had no effect on the differentiation strategy. This means that the companies under study are still unable to break away from the simple production type. Therefore, it is necessary to expand support programs in the field of new technologies so that they can incorporate new technologies and prepare for technological innovation. In addition, in order for small and medium-sized businesses to achieve export results, the government must It is believed that companies themselves should strive to devise a systematic response strategy to TBT under effective support policies.
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