Abstract
Will General Data Protection Regulation (GDPR) be adopted globally in business? The GDPR was approved in the European Union (EU) in April 2016 and officially put into effect in May 2018, thus the research in this field has an obvious upward trend. The development of GDPR is aimed at adapting to new trends, conducting scientific econometric analysis in the fields of privacy and GDPR, and analyzing and visualizing emerging trends. First, summarizing the privacy and GDPR studies publicly published between 1995 and 2023 through statistical analysis of terminology categories and high-yield journals. Then, understand the overall research status of privacy rights and GDPR from the perspectives of author, journal, literature co citation analysis, and collaborative networks. Finally, based on keyword analysis and literature co citation cluster analysis, a knowledge graph was constructed that includes knowledge domains, evolutionary trends, and future research directions. As a globally influential regulation, GDPR emphasizes the protection and lawful processing of personal data, which is of great significance for protecting personal data privacy and enhancing data security.
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