Taxonomical Classification of Web Usage Mining Applications and its Ontological Representation

Abstract

Web usage mining is used to find out fascinating consumer navigation patterns which can be applied to a lot of real-world problems, such as enriching websites or pages, generating newly topic or product recommendations and consumer behavior studies, etc. In this paper, an attempt has been made to provide a taxonomical classification of web usage mining applications with two levels of hierarchy. Further, the ontology for various categories of the web usage mining applications has been developed and to prove the completeness of proposed taxonomy, a rigorous case study has been performed. The comparative study with other existing classifications of web usage mining applications has also been performed.