Abstract
Attracting funds from private investors to the country's economy and increasing the level of financial literacy are the tasks of the state, the solution of which will improve the investment climate and form a rational financial behavior of households. The article substantiates the possibility and necessity of increasing the potential for attracting funds from private investors (their savings) to the country's economy and proposes for this purpose an organizational model of interaction between a private investor and an independent financial (investment) adviser.
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