Abstract
The article deals with the phenomenon of tattooing practices, its functional significance and role in everyday communications. As an empirical object of research, we chose urban youth aged 18-25 years old, who has 3 or more tattoos and lives in Novosibirsk. We also used quantitative secondary data obtained as a result of the VTsIOM study to justify the choice of an empirical object, as well as to describe the attitude of different age groups to practices tattooing. Twenty-six semi-structured interviews were conducted. During the analysis of the information received, we were able to discover the functional significance of tattoos in the life of urban youth, describe the features of making a decision about a tattoo, and identify the role of tattoos in the process of everyday communication.
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