Abstract
Taro Village is one of the villages located in Tegallalang District, Gianyar Regency, Bali Province. This village has various kinds of potential, especially natural potential that can be used as a tourist destination. In addition, the surrounding environment is quite calm making this village as one of the tourist destinations based on ecological, community custom and cultural values so it can make Taro Village has the potential to be developed into an eco-spiritual destination. The research aims to identify the potentials and weaknesses that exist in Taro Village, as well as the opportunities and external obstacles faced by Taro Village. The method used in this research is qualitative approach by using a SWOT analysis. The results show that Taro Village can be developed into an eco-spiritual tourist by maximizing the strategy according to its potential and minimizing the weaknesses in Taro Village.
Highlights
The development of global tourism makes countries in the world compete to develop all the potentials in their regions to get foreign exchange from the tourism sector
Taro Tourism Village is a village located in Tegalalang sub-district, Gianyar Regency, which has natural beauty and tourism based on culture and local religious values and customs
This Taro village is equipped with Village Officials and Tourism Awareness Groups who care about natural preservation and cultural noble values
Summary
The development of global tourism makes countries in the world compete to develop all the potentials in their regions to get foreign exchange from the tourism sector. The tourism industry connects each country into an international tourism industry network, this makes the tourism sector an international business that provides enormous foreign exchange in various countries According to Wahab (2003) tourism is an industrial sector that has a multiplier effect which is marked by the existence of a very fast economic growth with the availability of employment, income, and the standard of living of the community which certainly encourages to activate other production sectors simultaneously in a country. With the development of the tourism industry, the country or area where the tourist is located will get income that will stimulate the economic life of the surrounding community. Even according to Bramana (2018) the tourism aspect can https://jbhost.org/
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