Abstract
Background: The South African online population is rapidly transforming into one which is always reachable. The economic benefits of this transition are vast; however, the impact on obesity and related diseases is potentially devastatingDiscussion: In this commentary it is proposed that public health strategies be revisited to align with the contemporary digital evolution, particularly as increased web-based applications suggest higher amounts of sitting times.Conclusion: It is necessary to gain a better understanding of the different domains of sedentary behaviour, and the manner in which they interact, to begin to develop strategies to reduce sitting time, and thereby reduce cardiovascular disease risk.
Highlights
The South African online population is rapidly transforming into one which is always reachable
South Africans have a high level of sedentary time, [3] and the economic growth of the country has made the purchasing of sedentarypromoting assets more affordable for the large majority, including internet accessible devices
Recent data show that the proportion of internet users in the country has increased from 8% of the total population in 2006 to 52% in 2016.[6]. The social media platform has grown substantially, so that the majority of people connected to the internet do so via mobile devices.[7]
Summary
The South African online population is rapidly transforming into one which is always reachable. This suggests that there is need for standardised sedentary behaviour instruments and nomenclature that address the paradox of sitting time in South Africa.
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