Abstract
Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and mental health. To enter an open market and promote the awareness of essential oils and aromatherapy, strategic planning capability is important to drive business growth. This paper utilizes a simulation-based strategic decision support system (SSDSS) to conduct a real-world case study with empirical data and examine the effectiveness of SSDSS applications in supporting market development and business growth with service innovations. Through iterative computer simulations and scenario analysis of healthcare promotion and business development for performance improvement, the effects of strategic business innovations could be systematically analyzed to identify different stages of adopters and effective approaches to achieve the established objectives with market value creation.
Highlights
The demand of essential oil has experienced a huge surge in popularity for relaxation therapies and diverse benefits
Previous studies have proposed that the essential oil product is becoming more and more popular with consumers, and the largest market share in consumer products is controlled by citrus oil because of its antibacterial, disinfecting and decontaminating properties as well as its properties for cleaning and laundry [3]
The global essential oil market is fragmented into the product type, flavours, and application
Summary
The demand of essential oil has experienced a huge surge in popularity for relaxation therapies and diverse benefits. The global essential oil market witnesses higher growth rate and forecasts to reach. The positive impact in treatments using aromatherapy, in addition with the trend of the generation X and millennials for body health and awareness of the benefits in natural medicine, generates high demand of the product among therapists and spas, essential oil, that has a market share of 70% approximately [2]. Previous studies have proposed that the essential oil product is becoming more and more popular with consumers, and the largest market share in consumer products is controlled by citrus oil because of its antibacterial, disinfecting and decontaminating properties as well as its properties for cleaning and laundry [3]. The global essential oil market is fragmented into the product type, flavours, and application
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
