Target and Learning Needs Analysis: The First Step in Developing an IBMEE-Based Entrepreneurship Module

Abstract

Increasing entrepreneurial intentions through entrepreneurship education must consider appropriate strategies, not only focusing on theory but also focusing on entrepreneurial practice. Therefore, teaching materials that suit the needs of students are required. The aim of this research is to analyze the needs of entrepreneurship teaching materials through Intention Based Models of Entrepreneurship Education (IBMEE). The method used in this research is quantitative descriptive. Data was obtained from a questionnaire regarding the required teaching materials. The questionnaire used consists of 20 statements that are valid and reliable, which 10 statements related to target needs and 10 other statements are about learning needs. The results of this research are 1) students require a teaching materials that explain various entrepreneurship topics in detail, 2) the teaching materials required should provide information related to entrepreneurial skills, 3) the teaching materials required should contain various case studies, the use of technology in entrepreneurship, and practical guides, 4) the teaching materials required should contain access to other references such as videos inserted using QR codes attached to several parts. This results are expected to be implemented as a basis for developing entrepreneurship teaching materials according to student needs.