Abstract
In the 2008 banking crisis, social banks could show their resilience. What followed was a clear upward trend in the market with growth rates of up to 30%. Social bankers were sure: “Social banks become as well-known as organic food today” (Schürmann, CEO Triodos, 2010). 10 years later, social banks are still far from reaching their market potential. This explanatory study sets to identify whether attributes of social banks are relevant push or pull factors for customers. It aims to help understand the preferences of customers and its influence on the switching of bank accounts with exploratory elements. The results show that social banks may need to meet certain thresholds to enhance their competitive standing and enable customers to easily relate to their attributes of social banking.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
