Abstract
This is a secondary source case that describes in detail the firm Tapestry, the first New York-based house of modern luxury lifestyle brands with a portfolio including Coach New York, Stuart Weitzman, and Kate Spade New York. Each brand has its own unique character and personality yet operates independently while maintaining a collective commitment towards authenticity, inclusivity, and approachability. The multinational company’s creative and consumer-driven view of luxury is characterized by its innovative products and differentiated customer experience across value chain channels. The case opens with an introduction to the firm, including its three main strategic business units (SBU’s), and then discusses the firm’s vision/mission/objectives, the generic strategy of the firm and its SBU’s, its external environment (P.E.S.T. and industry analyses), its internal operations (V.R.I.O. framework and analysis), culminating in a S.W.O.T. breakdown. Results of the S.W.O.T. analysis include considerations of realigning the firm’s mission, strategy and structure with its external environment so as to leverage perceived opportunities using the firm’s distinctive competencies.
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