TANZANIAN WOMEN ATTACHMENT IN DOMESTIC TOURISM. A GENDER PERSPECTIVE

Abstract

This study examines the Tanzanian women attachment in domestic tourism based on gender perspective. Since the study used Social Exchange Theory the gender is related with power, to overcome possible limitations of using the theory in Tanzania, the study collect the data by using questionnaire. The questionnaire was distributed to 400 respondents from Dar es Salaam, Arusha and Bagamoyo. The study involved students and teachers of tourism colleges, Tanzania residents, travel agents, tour operators and hotel officials from MNRT, TANTRADE, TANAPA and TTB, and leaders of local authorities. Being a quantitative study, Structure Equation Modeling (SEM) was used for data analysis. The objective was to establish whether power (Gender), lead to Tanzanian women attachment in domestic tourism. The results show that the measurement and structural model exhibited better model fit indices. The relationship between gender and level of education with attachment in domestic tourism was significant since the results indicate a medium effects,. It is recommended that action should be taken by implementing the factors in order to raise the level of attachment of Tanzanian women in domestic tourism.