Tangled up in terms

Abstract

Performance ImprovementVolume 37, Issue 9 p. 6-8 Commentary Tangled up in terms Marc J. Rosenberg, Marc J. Rosenberg mrosenberg@otcg.com. Marc J. Rosenberg, senior consultant with the OmniTech® Consulting Group, Inc., specializes in all levels of corporate learning consulting, including strategy development, E&T/business alignment, needs assessment, performance improvement, evaluation and curriculum design, knowledge management, and multimedia, inter/intranet and performance-support technologies. Marc holds a Ph.D. in instructional design, plus degrees in communications and marketing. Marc is past president of ISPI. A highly requested presenter, he has spoken at the White House and at more than 100 professional and business meetings. Marc has authored more than 30 articles in the field and is frequently quoted in major trade publications. He is the recipient of numerous awards for his professional service and contributions in the areas of training and performance management and for his pioneering work in electronic performance support. OmniTech is a custom marketing, management, and corporate learning consulting firm serving Fortune 1000 and other companies worldwide. The firm employs a unique combination of expertise in research, business consulting, and organizational learning, with the creativity and technical capability demanded for effective interventions and leadership in today's hyper-competitive business environments. The firm has offices in Chicago, Bridgewater, New Jersey, and Boston. The OmniTech web site is at www.otcg.com. Marc may be reached at the New Jersey office by phone: 908/575-2107Search for more papers by this author Marc J. Rosenberg, Marc J. Rosenberg mrosenberg@otcg.com. Marc J. Rosenberg, senior consultant with the OmniTech® Consulting Group, Inc., specializes in all levels of corporate learning consulting, including strategy development, E&T/business alignment, needs assessment, performance improvement, evaluation and curriculum design, knowledge management, and multimedia, inter/intranet and performance-support technologies. Marc holds a Ph.D. in instructional design, plus degrees in communications and marketing. Marc is past president of ISPI. A highly requested presenter, he has spoken at the White House and at more than 100 professional and business meetings. Marc has authored more than 30 articles in the field and is frequently quoted in major trade publications. He is the recipient of numerous awards for his professional service and contributions in the areas of training and performance management and for his pioneering work in electronic performance support. OmniTech is a custom marketing, management, and corporate learning consulting firm serving Fortune 1000 and other companies worldwide. The firm employs a unique combination of expertise in research, business consulting, and organizational learning, with the creativity and technical capability demanded for effective interventions and leadership in today's hyper-competitive business environments. The firm has offices in Chicago, Bridgewater, New Jersey, and Boston. The OmniTech web site is at www.otcg.com. Marc may be reached at the New Jersey office by phone: 908/575-2107Search for more papers by this author First published: 07 February 2007 https://doi.org/10.1002/pfi.4140370904 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Volume37, Issue9November/December 1998Pages 6-8 RelatedInformation