Abstract

This research was purposed to explore the behavioral expression for university students' participation of tennis sports by using the ”Perceived Playfulness” added by the framework of TAM Theory (Technology Acceptance Model;). The mechanism to change students' individual sports behaviors should be understood. In this research, the purposive sampling was implemented and respondent subjects were selected among the students from 5 mid-Taiwan universities. After questionnaire analysis was completed, the researcher had collected 476 valid replies. The LISREL 8.52 Linear Analysis was applied to process the analysis. The final results showed that perceived playfulness caused negative influence on behavioral attitude, but showed positive influence on behavioral intention. However, through behavioral attitude, it caused indirect negative influence on behavioral intention. Perceived usefulness caused positive influence on behavioral attitude but showed negative influence on behavioral intention. Perceived ease of use caused positive influence on behavioral attitude. Behavioral attitude positively affected behavioral intention. Perceived use of ease and perceived usefulness caused indirect influence on behavioral intention through behavioral attitude. Finally, the discussion was made in accordance with the research results. The theories and applicable meanings, together with the suggestions to physical education units and upcoming researches, were also proposed.

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