TAM과 VAM을 적용한 기업의 클라우드 서비스 채택의도의 영향요인 분석

Abstract

Abstract The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper explores the analysis of cloud service adoption Intension of Korean firms. Especially, we focus on Infrastructure as a Service (IaaS) among cloud services and apply TAM (Technology Acceptance Model) and VAM (Value-based Adoption Model) to analyze cloud service adoption intension The proposed exploratory model tests a number of hypotheses to understand the importance factors of IaaS adoption intension with TAM and VAM included additional cloud service characteristics such as scalability, agility, security, efficiency and reliability. Eventually, the findings of this study can not only help company users gain insights into IaaS adoption, but also help cloud service providers to develop their service effectively and improve marketing strategy in B2B cloud service market. Key Words : IaaS, TAM,VAM, Adoption Intension, Cloud Service * 본 논문은 2013년 계당장학재단 연구비를 지원받아 수행하였음Received 7 October 2013, Revised 7 November 2013Accepted 20 December 2013Corresponding Author: Kwang-Kyu Seo (Sangmyung University)Email: kwangkyu@smu.ac.krⒸ The Society of Digital Policy & Management. All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.otg/licenses/by-nc/3.0), which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is ISSN: 1738-1916 properly cited.