Talking Local: Florida Consumers’ Food Buying Decisions when Given Local Food Information

Abstract

This EDIS publication focusing on Florida consumers’ purchasing preferences for local food is the fourth of the Talking Local series, a six-part EDIS publication series about Florida consumers and their perceptions of local food. This series focuses on ways Extension agents can assist Florida farmers and ranchers in the labeling, sale, and promotion of locally produced products. This series provides information about Florida consumers’ perceptions of local food to Extension faculty who are interested in local food programming or who work with local food clientele.
 This 5-page publication focuses on Florida consumers’ purchasing preferences for local food when presented information about where commodities are grown in Florida and the seasonality of Florida-grown products. It was written by Caroline G. Roper and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, September 2014.
 AEC514/WC179: Talking Local: Florida Consumers’ Food Buying Decisions when Given Local Food Information (ufl.edu)