Abstract
This study explored the effects of YouTube videos relating to Native Americans on viewer comments posted under the videos. An analysis of user comments as a function of different aspects of racial depictions shows that although users respond favorably to some traditional portrayals of Native Americans, they also respond favorably to Native depictions in contemporary, mainstream contexts and that the videos motivate the viewers to talk about racial discrimination. These findings point to new media outlets’ potential to influence established social perceptions of marginalized racial groups.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
