Talking about computers: From Metaphor to Jargon

Abstract

The language used to talk about computers is uniquely colorful and sometimes extraordinarily difficult. This paper examines ‘computer discourse’ and points out its highly metaphorical nature. While the use of metaphor is unavoidable, it often leads, especially in informal settings, to the mannered use of words we call jargon. Metaphor becomes jargon when it is used too literally in a self-conscious manner. Experts often use their metaphors as though they were literally true. Technical details fall away and the metaphor is taken for the reality it represents. The less expert sometimes mimic the language they hear, in a self-conscious manner, without truly understanding it.