Abstract
Contemporary public opinion in the United States has been characterized by affective polarization and the nationalization of political behavior. In this paper, we examine whether local framing can decrease voters’ reliance on national partisan identities when evaluating their representatives in the United States Congress. Relying on both an experimental study and observational data from senators’ Facebook posts, we find evidence that “talking local” is an effective means for representatives to bypass the “perceptual screen” of partisanship . Candidates who “go local” in their communication style are able to expand their electoral coalition by appealing to independents and outpartisans alike. Observational findings suggest that many politicians, especially those representing competitive districts, are aware of this and “go local” strategically.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
