Abstract
This study examines the effect of online social talent on business performance. The paper uses data from a selected sample of 296 companies from the S&P 500 list with active corporate profiles on LinkedIn. The empirical design consists of non-linear techniques to test the hypothesis that financial performance (i.e., revenue) and online social talent (i.e., employee online profile and skills) have a positive and non-linear relationship. The findings show that internal online social talent measured by employees’ online profiles, and their skills are positively associated with companies’ financial performance. The study provides insights into talent management in the digital age and elucidates the role of online corporate social networking in business performance.
Highlights
In 1997, a McKinsey study described the “war for talent” as a strategic challenge and a key driver in achieving competitive advantage [1]
LinkedIn may serve as an internal platform for social talent
This study examines the influence of online social talent on organizations
Summary
In 1997, a McKinsey study described the “war for talent” as a strategic challenge and a key driver in achieving competitive advantage [1]. It seems that the war for talent has gone both online, with more than 4 billion Internet users worldwide [2] and social as online social technologies are playing an increasingly important role at work. OCSN mainly supports transfers from outside the organization [8]; LinkedIn is not used only for a talent search. LinkedIn may serve as an internal platform for social talent
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